BMO Bank of Montreal has been the official bank of the Calgary Stampede for 100 years.
I have worked on this annual sponsorship communications package for two consecutive years. In 2013 we took it somewhere very simple and unique.
A series of antique western-styled posters were developed to celebrate the various aspects of BMO's sponsorship involvement. This artwork was used in OOH (Out-of-Home) applications around the city of Calgary. As well as in digital advertising.