Canada's only full-sized orchestra dedicated to new music, Esprit Orchestra set out to increase season ticket sales by attracting new audiences. A completely new platform and campaign was developed to communicate the intimate, immersive, sensory experience that the group's live performances deliver.
In an effort to reach a broader audience, Esprit approached my team to help create a fresh vision for the upcoming season's marketing initiatives. I lead the mission and created a visual platform that is simple and iconic. We carried through this approach to two consecutive seasons and it is still a basis for Esprit's evolving brand identity.