Back in 2011, Kobo Inc. underwent an acquisition by Rakuten, the largest online shopping mall in Japan. It had to change it's brand's purpose and in an effort to change their business model, decided in 2015 that it would need to migrate from being primarily a device manufacturer to being a global player in eBooks.
Cossette was hired to help that new message come to life with a campaign we call OPEN UP.
I joined the team to help articulate the platform, design the visual system and build out visual assets and templates. The intention was to give Kobo's internal designers everything they needed to rollout all communications.
We also rolled out the first phase of the campaign for social media, eCRM and in-store POP.