The brand identity, like it's product, was inspired by the Canadian North. The logo is made up of a whalebone – which symbolizes protection – over a stone landmark, that the Inuit people called an Inukshuk. Inukshuks have stood for centuries in some of the harshest, most unforgiving places on earth.
Kamik, a client for nearly two years, was in need of a robust identity platform. Included was the complete repackaging of all it's products, informational graphics, website, corporate material, etc..
Other than being a re-branding mandate, the work that followed included visual platforms for it's seasonal launches (winter and summer). I created and produced all sales material required.