In an effort to help friends of mine at Pink Iceland to boost awareness back in Toronto, I created a persona and rebranded my own social media feeds leading to Gay Pride 2013.
I successfully transformed myself into "The Gayest Viking in Toronto" and plundered the city looking for love in the new world. Toronto photographer, Geoff Fitzgerald documented my viking crusade.
The project ended with my handing out flyers and selling Pink Iceland tours to people at Pride.
Long-live "The Gayest Viking in Toronto".
#thegayestvikingintoronto got traction and had the small tour companies in Iceland asking about my efforts.